PC Gaming News Today: GPU Prices Surge (Oct 29, 2026)

GPU prices keep climbing as DRAM shortage bites

The biggest story in PC gaming right now isn't a game at all - it's hardware. Every current GeForce and Radeon card is selling well above its launch MSRP, according to a Newegg price check. An RTX 5070 Ti, which launched at $749, is now going for $1,169.99. A Radeon RX 9070 XT, originally $599, sits at $799.99. The culprit is an AI-driven DRAM shortage squeezing memory supply across the industry.

It's about to get worse. Reports say AMD is preparing to notify board partners of further Radeon price increases of at least 10% for Q4 2026, citing the same memory supply crunch hitting Nvidia. For anyone planning a GPU upgrade, waiting it out isn't looking like an obviously better option either, since there's no clear end in sight for the shortage.

Nvidia winds down Windows 10 driver support

Nvidia confirmed that its October 2026 Game Ready driver is the last one bringing new features and optimizations to Windows 10. Starting in November, Windows 10 GeForce users will only get quarterly security-only updates, while new Game Ready and Studio driver features will require Windows 11. If you're still on Windows 10 and care about day-one game support or the latest driver optimizations, this is a strong nudge to finally upgrade.

Battlefield 6 Season 1 'Rogue Ops' is live

EA and DICE launched Battlefield 6's first season on October 28 via patch 1.1.1.0. The update adds the new Blackwell Fields map, a new 4v4 'Strikepoint' mode, fresh weapons, and a battle pass. It also includes fixes for weapon bloom and movement issues that players had been reporting. For the game's active community, this is the first real content wave since launch and a good moment to jump back in.

Phantom Blade Zero finally arrives

S-Game's wuxia-inspired action game Phantom Blade Zero launches today, October 29, simultaneously on Steam, Epic Games Store, and PS5. The release had been delayed from its original September date, so this has been one of the more anticipated action releases of the fall for PC players.

Steam's Scream Fest V horror sale

Valve's fifth annual horror-themed storewide sale is running now through November 2. It discounts horror and dark-atmosphere games across the store and includes free demos, making it a solid window for anyone stocking up on spooky games just before Halloween.

Why it matters

The GPU price situation is the one to watch longer-term: if AMD and Nvidia prices keep rising through Q4, it could reshape buying plans for anyone building or upgrading a gaming PC heading into the holidays. Meanwhile, Battlefield 6's new season and Phantom Blade Zero's launch give PC players fresh content to dig into right now, and the Scream Fest sale is a time-limited chance to pick up discounted horror titles before it ends on November 2.